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Hi friends! I have a secret project coming out soon that I believe is very Instagram-friendly, so I thought I’d do a post about how to promote a book on Instagram. This is kind of a followup to another post: 200 Best Instagram Hashtags for Authors.

But even though I feel like I know a lot about other social media for writers, and I love connecting with people on Instagram (I’m here!), I could still learn a lot more about Instagram for authors.

 

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That’s why—even though I never do guest posts—I invited Alana Albertson to share her thoughts about how to promote a book on Instagram. I think these are great tips about Instagram for authors, and if you want to know a little more about how to be a bookstagrammer, this’ll help, too. Take it away, Alana!

 

How to Promote a Book on Instagram #how to be a bookstagrammer #instagram bio for authors #instagram for authors #instagram puzzle feed #instagram stories for authors #social media for writers[spacer height=”20px”]

Hi, everyone! I’m Alana Albertson, best-selling romance author of twenty-nine books and paid bookstagram influencer.

I’m so thrilled to be writing this post today. I love talking about Instagram! It’s my go-to social media platform.

Today I’m going to give you five ways to promote your book on Instagram.

1. Instagram Puzzle Feed

Create a special puzzle feed just for your book. This may look hard, but it’s really easy to do. You can buy Canva or Photoshop templates on Etsy or Creative Market, and just fill in pictures on your feed. Here is an example for my book The Beauty & The Beast.[spacer height=”20px”]

 

Instagram puzzle feed | | How to Promote a Book on Instagram #how to be a bookstagrammer #instagram bio for authors #instagram for authors #instagram puzzle feed #instagram stories for authors #social media for writers

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2. Instagram Stories for Authors

Stories are key on Instagram! Stories still have organic reach. Make sure to use a hashtag. If you have over 10,000 followers, you can link the book in your story. Even if you don’t, you can point them to the link in your bio. Which brings me to point number three.

Bryn’s note: you can learn more about Instagram Stories here![spacer height=”20px”]

3. Instagram Bio for Authors

Use the link in your bio! You only get one link on Instagram, and it’s in your bio. But this is a great way to promote your book. Have it link to your new release (or preorder), or better yet, use a link to a social media page for multiple links. I create a customized one myself, or you can use a service like Shorby or linktree. Another tip! If you are a wide author, I use this link to point to Apple to get more wide sales.[spacer height=”20px”]

4. Pretty Flatlays

Now, I know we are all writers, but obviously, on Instagram, pictures are key! Make pretty flatlays of your books or insert your pictures into premade flatlays. I use ones by The Image Apothecary.[spacer height=”20px”]

5. Instagram Ads!

Most people are afraid to use Instagram ads, but if they are done right, they really work. I create mine in Facebook Ads Manager (not on Instagram) and create ads that look like organic stories. This is also great way to get that link into your story if you don’t have 10,000 followers.[spacer height=”20px”]

I hope all of these help! If you would like more tips on how to sell more books on Instagram, sign up to my newsletter only for authors, right here.

 

Woman with phone, city lights | How to Promote a Book on Instagram #how to be a bookstagrammer #instagram bio for authors #instagram for authors #instagram puzzle feed #instagram stories for authors #social media for writers[spacer height=”20px”]

Thanks, Alana!

If you have tips for how to promote a book on Instagram, please let us know in the comments. And if you want to link to your Instagram author account, feel free to drop a link and tell us about what you write! Thanks so much for reading, and happy writing!

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